INTRODUCTION OF INTREPRENUERSHIP ( assignment UUm sem 1)

 SADE 1013 / ASAS KEUSAHAWANAN ( UUM SEM 1)

  Entreprenuer

A)

Proactive

Definition

Action and result oriented behavior, instead of the one that waits for things to happen and then tries to adjust (react) to them. Proactive behavior aims at identification and exploitation of opportunities and in taking preemptory action against potential problems and threats, whereas reactive behavior focuses on fighting a fire or solving a problem after it occurs.

Compony: Boon Siew Sdn. Bhd.

 

Enterpuner: Tan Sri Dato 'Loh Boon Siew

Characteristics of successful entrepreneurs on the Tan Sri Dato 'Loh Boon Siew is proactive. During a visit to Osaka, Japan in 1954, he noticed a small motorcycle or 'cub' found to be suitable to be brought into Malaysia. Historically, Tan Sri able to pursue these bikes to look more closely involved motorcycle characteristics. This is because he believes that the Honda motorcycle is very convenient to use because of its small size and light weight suitable for Asians average small compared with European-made bikes (The Star Online, 2015) At that point, Tan Sri can see motorcycles Honda 'cub' as an opportunity for him to be sold in Malaysia. Thus, Tan Sri had managed to convince the involved motorcycle manufacturers Honda Motor Japan Limited to appoint him to be the sole distributor of Honda motorcycles in Malaysia. Since he met the founder of Honda motorcycles, ties of friendship between the two brotherly and continue to grow over the life of his life. Soichiro Honda and Loh made famous by country 'Boon Siew - Honda' king of the motorcycle. In addition to hard work, Boon Siew Sdn. Bhd. also founded a strong grip or a philosophy of life Loh. This is because he believes the company should be a major motorcycle industry and thus help develop the economy. It has been proved by the opening of a motorcycle assembly plant 'Boon Siew Honda's first in Malaysia through' Kah Motor Co. PT. Ltd. 'which was established in 1968 and the production is in 1969. With this initiative of entrepreneurs have succeeded in making Tan Sri as a successful entrepreneur. The ability to switch the opportunities clearly be advantageous for an individual to become a successful entrepreneur (Utusan Online, 2015).
It, therefore, to be a successful entrepreneur is not an easy road to reach because one has to be wise in predicting the appropriate product to be produced and marketed. The product must comply with the local community socio-cultural factors, such as Tan Sri Dato 'Loh Boon Siew studied in the first production of their products by selling to his small Honda motorcycles in Malaysia. Motorcycle is suitable because of its small size appropriate to the diminutive Asians. The idea is to get the right product to market also needs to be generated through the process is not long or difficult, but idea arises suddenly can also help a person to become a successful entrepreneur. For example, Tan Sri Loh Boon Siew, his idea came suddenly while in Osaka, Japan. Attitude initiatives taken due to events that have made him a successful entrepreneur. To date, more than 2 million units of Honda motorcycles in Malaysia on the road and 51 years of age sharing the idea of ​​Tan Sri Loh Boon Siew and Soichiro Honda has provided success in their careers. This is due to the formation of "Boon Siew Honda" an organization that is built on the spirit, determination and most of all, dream. Because dreams and high ideals have inspired the production of innovative products that improve mobility and benefit society (Boon Siew Honda, 201

Open Risk taker

Definition

An individual or business that tends to behave in a way that can potentially cause physical harm or financial loss, but might also present an opportunity for a rewarding outcome. Most business types that thrive on innovation will encourage a risk taker mentality among management to help support the creative process in other staff members.

Compony: Jimmy Choo Brands

Enterpuner: Dato Jimmy Choo

Dato Jimmy Choo has the characteristics of a successful entrepreneur versatility. He is well able to absorb the changing times which now requires the latest fashion. However, his attempt to try to build their own empire by opening a shoe store with his invention of its own. As proof, after graduation, he worked as an assistant designer at a factory in Hackney, London. after two years of work, Datuk Jimmy Choo took the initiative to open his own business when he tried to open a shoe store to rent a former hospital that was abandoned. He had to overcome four years of disappointing sales of its shoes as very sad. At present it is very difficult to sell shoes because he is not a famous person. Early involvement is very difficult there because London is not a small town and it's very popular. After four years of hard work, his designs coverage in Vogue, a fashion magazine in the UK. The name Jimmy Choo became known. But he was disappointed that despite media coverage of its sales continue to decline (Entrepreneurs, 2015).
His luck changed when the late Princess Diana is pleased to partner Datuk Jimmy Choo shoes and buy them. Since then, Jimmy Choo and its sales continue to soar into a frenzy of artists and celebrities all over the world (Entrepreneurs, 2015).
Of the challenges faced by Datuk Jimmy Choo, but his versatility in the face of many obstacles in the pursuit of his ambition cause no brand Jimmy Choo continues until now.

Too many challenges facing even very difficult, but Datuk Jimmy Choo has a very strong spirit to cope. Therefore, every challenge is an initial step to success. Starters were full of twists and thorns put these entrepreneurs among the most successful in the manufacture of footwear. This has indirectly put him among the richest billionaires in Malaysia but also in the world (Entrepreneurs, 2015).

Networked

One term that seemed to have multiple meanings concerning business growth was “networking”. For some, networking was about compiling a huge database of names, usually by collecting business cards. Others saw networking as the opportunity to get in front of people and personally prospect for business. Still others perceived networking as noyhing more than schmoozing and boozing, with no specific intention except to be seen and socialize.

The entreprenuership of networked is Mark Zuckerberg. Born on May 14, 1984 in White Plans, New York. Mark Zurkerberg co-founded the social-networking website Facebook out of his college dorm room. He left Harvard after his sophomore year to concentrate on the site, the user base of which has grown to more than 250million people, making Zurkerberg a billionaire. The birth of Facebook was recently portrayed in the film The Social Networking.

Zurkerberg developed an interestin computers at an erly age, when he was about 12,he used Atari BASIC to create a messaging program he nemad “Zucknet”. His father used the program in his dental office, so that the receptionist could inform him of a new patient without yelling across the room. The family also used Zurknet to communicate within the house. Together with his friends, he also created computer games just for fun. “ I had a bunch of friends who were artists,” he said. “ They’d build a game out of it.”

Zurkerberg remained fascinated by computers, and continued to work on developing new programs. While still high shool, he created an erly version of the mucic software Pandora, which he called Synapse. Several companies-including AOL and Microsoft-expressed an interest in buying the software, and hiring the teenager before graduation. He declined the officers.

In 2005, Zurkerberg’s enterprise received a huge boots from the venture capital firm Accel Partners. Accel invested $12.7 million into te network,which at the time was open only to ivy league students. Zurkerberg’s companythen granted access to other

SADE 1013 / ASAS KEUSAHAWANAN

colleges, high schools, pushing the site’s membership to more than 5.5 million users by December 2005. The site then beganattracting the interest of other companies, who wanted to advertize with the popular cocial hub. Not wanting to sell out, Zuckerberg turned down offers from companies such as Yahoo! And MTV Networks. Instead, he focusedon expanding the site, opening up his project to outside developers and adding more features.

Although an initial settlement of $65 million was reached between the two parties, the legal dispute over the matter continued well into 2011, after Narendra and the Winklevosses claimed they were misled in regards to the value og their stock. Then, Zuckerberg and Facebook continued to succed, in soite og the criticism. The magazine named him Person of the Year in 2010, and Vanity Fair placed him at the top of their New Establishment list. Forbes also ranked Zuckerberg at No.35-beating out Apple CEO Steve Jobs-on its “400” list, estimatinghis net worth to be $6.9 billion.

In May 2013, Facebook made the Fortune 500 list for the first time-making Zuckerberg, at the age of 28, the youngest CEO on the list.

DATUK STEVEN LIM

 ( OPEN CULTURE )

                ‘Open Culture’ is the concept of where something knowledge should be spread freely and growth through construction, conversion or enrich work that has been existing on the basis of the partnership and coperation without bourd to the rules relating to the protection laws the treasure of the intellect. Steve Lim is the founders to the secret recipe are known many all over the world. The atmosphere of the village loaded with flaws make him human creative. He never aspired to being a designer decoration. Internal but don’t expect sustenance steven is abundant in the field of business food.

                Existance of the secret recipe started when he noticed a shortage exists in a business food in our country. Premise frist secret recipe was founded in SS2 Petaling Jaya. At frist, he didn’t have capital enough to advertise about the outlet frist, then she do marketing is to offer coffe for free. A reporter from the magazine KL Vision try cake cheese and suggest to him to join the game cake cheese annual. But Steven didn’t make arrangements to arrive the day the game because I forgot the date notified. He just sending cake cheese regular and don’t put hope to win. Cake cheese Secret Recipe successfully winning the Grand Champion without a thought. After that, a gift that I received the secret recipe don’t count too many and various so fosters trust and confidence of users towards the brands.

He definitely a work. The brain also doesn’t stop working even when sleeping. The development of the secret recipe that has given the idea to steven for franchise brands. He gave confidence to anyone who meets the criteria to join the franchise secret recipe and now there are approximately 200 outlets in the country. The desire he opened outler in Orchard Road down then brand Malaysia despised, but he didn’t despair and try in the other republic that turned out to receive the welcome good reviews.

When successfully created your name in there, steven was offered the business name in there, steven was offered a business Orchard Road. Not stopped there, never twice he approached the investment Singapore suggest to the HQ the office secret recipe to be transferred to that country. Various interesting proposition invatations the but self- child Kelantan that strong. Not easily charmed by the offer, which is not acquired in one’s own country.

Now the market is reaching out to china, Australia, Philippines, Thailand, brunei, Indonesia, and some countries again to raise brand Malaysia. He meant to make sure brands Malaysia, it brought  certificate kosher let me where it in the open then, I believe the food industry halal very wide. Muslim are everywhere to enjoy. Besides people not islam that also believe to hygiene products secret recipe besides the quality of the dish served. Then, steve Lim can be said for a open culture because she managed to detect something was missing in business food .

TEAM ORIENTED 

Team orientation means that menbers work together on projects and prefer to not work as individuals. An example of this is a police department working to team orientation to keep neighborhoods. Having been in the design and marketing industry for quite some time and having worked for various companies and on many differents teams, we have learned some valuable lessons along the way. Working in a team oriented enviroment can be tough, especially when each person in the group wants to implement their best ideas, show their worth to the group and have a strong impact on the project and company as a whole. If we had to compile my experiences into one valuable message and explain how anyone can be successful while working within a team oriented environment, it would be to practice.

This is very importance because the last thing you want went working within a team it to be person that no one likes and no one wants to work with. Your goal in the business world and in life should be to remain humble in all that you do so that people will naturally be attracted to you and want to work with you again and again.

 The entreprenuership of team oriented is Warby Parker. Warby Parker has been makng and selling prescription glasses online since 2010. It designs its own glasses, and sells directly to customer, cutting out the middleman and keeping prices low.

Company culture at Warby Parker instigates “ culture crushes ”, and one reason for that level of success is a team dedicated to culture. That mean team that a positive culture is on the forefront, setting up fun lunches, events and programs. The company makes sure that there is always an upcoming event so the entire team has something to look forward to, it uses methods to make sure the entire team works well together by insisting everyone helps keep break areas clean or sending random employees out to lunch together.

Warby Parker has made company culture deliberate by creating a dedicated team asked with coming up with events and programs to promote community. Great company culture does not happen on its own.

OUTCOME ORIENTEDOutcome goals are standards based on results such as wining and outcome orientation is a personality disposition in which people tend to define success and failture based on wining and losing.

An outcome orientation where “ what matters” is the outcome example wheather you win or lose or achieve a certain target is presumably constrasted with something like a process orientation, where the focus is on the way you play or perform. For example, a highjumper with an outcome orientation will be concentrating on clearing the bar at a particular height where as someone with a process orientation will be thinking more about the details of their style and performance.

Essentially, outcome oriented investing is the asset manager taking over the asset allocation role and packaging all the building blocks to achieve the desired outcome, whether it is yield, management, and capital preservation. It saves the investor a step, cuts out the expensive middleman in some cases and leaves both sides in a win-win situation, the asset manager tends to get a bigger share of the pie since they are pitching an all in one solution and enjoy “bundling” effects and higher feer for their services, the client wins by saving themselves the headache of either managing their own portfolio blindly or paying an advisor fees to manage it for them, all while leveraging sophisticated models, glidepaths, whatever it may be, to more consistently achieve their outcome.

Definition: Individual who can see the business opportunities potentially leading to 

         Success

Entrepreneurial: Howard Schultz

Company: Starbucks

Explanation:

The power of observation is a hallmark the key to successful entreprenuership in business. Individuals has an eye see business opportunities potentially leading to success. They are has an eye can observe the change few and hard to detect by others. With an eye, they can develop and constantly develop from time to time despite the changes in business environment around of them, For example howard Schultz was a successful entreprenuer in The United States and discerning market observation. He is the owner of the cafe Chain Coffee drinks Starbucks, the world’s leading. Howard Schultz focused on the concept Starbucks created as “a place the third” for everyone to visit between home and work. He wants create an ‘experience’ unique for each been a customer and as a place to relax at Starbucks. It is one og the strong adhesion Starbucks to keep customers interested with Starbucks. Next,Starburcks is not just selling coffee  but also as a place where visitors can surfing the internet. He found that wifi service and environment represents the interests of generations now, so Starbucks offers wifi service that has attaracted generation Y to sit longer in Starbucks outlets and so on can sell more coffee. The internal atmosphere Starbucks comfortable lead many who likes to relax or hold brief encounter. Through the observation of howard Schultz, he issued a Starbucks card to make it easier for customer and as a means to maintaining customer loyalty Starbucks. Starbucks card is a wchich provides a value card program facilities, support gifts, and increase the frequency of visits to the store by cardholders and integrated with their mobile applications, observation he monitored the business operations finally managed to meet demand market. In conclusion, howard Schultz is an entrepenuer who sharply power of observation fair because the envy its essential for a entreprenuer meet demand society and the market.

Definition: creating goals clear and measurable accomplishment

Entrepreneurial: Tan Sri Syed Mokhtar

Company: MMC, DRB-HICOM, BANK MUAMALAT

Explanation:

Entreprenuers need to have a vision for and creating goals clear and measurable accomplishment. He must be senstive to their own abilities and identify internal and external barriers so that obstacles can be overcome. Entreprenuer as a leader must have a tendecy to think of strategies that can influece others without using deception to achieve the company. the individuals goals can match with this visionary model is Tan Sri Syed Mokhtar Al Bukhary is a person who never know the meaning of failure,he was always learn from his mistakes. He also an especially meticulous in his business about the purchase and acquisition interest in a company and project. He seemed to think the interest of the public. Especially natives before making any important result on he company. As the proof, he took over his father’s business and start over with sell meat. He go from town to towns around Alor Setar to buy meat not selling. After that, his meat packing it with ice and seel it back to the dealer Bumiputera and restaurant around Alor Setar. He successful in business and subsequently adding his confidence to develop themselves in the business world.

b)

FAILURE IS AN OPTION ( GARY SWART )

                An entrepreneur who managed to find out that something that they do not always work. Sometimes failure is experienced is a part of the curriculum of learning. Fulfilled some need a lot of effort and learning from mistakes, actions and experience before every step that an entrepreneur take to pass thoughts mature. Therefore, the failure of attempts to produce an experience that can help entrepreneur to make a decision on the future.

            An example of an entrepreneur like Gary Swart who is a former chief staff Executive of oDesk is a platform to work globally on-line where business and professional free connect and collaborate from a great distance. In the year 2015, Elance-oDeskhas called back as upwork.

            Before he became chief officier executive of Odesk, he also never faced the failure of a business. Frist attempts he worked for a company named intellibank. He felt the product the company is “Dropbox” to be bad. Most of us probably never heard of intellibank, because intellibank was founded in a period of time short like a lot of start a business and ultimately he faced failure, but he is a company promising with smart people. He raise capital and expect the company to be the company a great and good thing, but he was facing failure in business.

            He is s student of its wrong and analyse what not to do in bisiness. Finally she managed to understand something important that can bring glory to beginning a business-Learning who he learn from it’s wrong has given chance to him to become chief officer executive Odesk.

            He has found the market is the most important thing for a product. Even have a team and product that’s best, but still will fail if the market does not exist. At intellibank, he don’t reach the market the product fully. This was due to every customer asked for something different and he wanted to reach the request all the customers. She needs to wake up and focus to just one product because they can’t fulfil all the will of the customer.

He also thought of seeking a business have to go beyond the expected customer. Goal he can’t even meet the expected customer they but must beyond due them. Only goals with the company’s new going to win the royalty of customer to brand the product, and so forth have a market customer who is stable.

Overall Gary Swart is a businessman successful outcome than failure of business. He proved something of a failure capable of making another way to get the glory of other in the business new.